Holly Humberstone's latest album, Cruel World, marks a significant shift in her musical style, trading the gothic melancholy of her debut for a more upbeat, pop-oriented sound. This transformation is particularly intriguing given her rise to prominence in the pop sphere without ever cracking the singles chart. Humberstone's unique approach to chart-friendly pop music is evident throughout the album, with her earnest, wordy lyrics delivered in intimate, ASMR-like tones, set against a backdrop of 80s synth-pop and a plethora of catchy hooks. This new direction is a bold move, as it diverges from the darker, more introspective themes of her previous work, Paint My Bedroom Black.
One of the standout tracks on the album is 'To Love Somebody', a break-up song that exudes a stadium-ready energy with its pre-chorus. This track showcases Humberstone's ability to create anthemic, yet relatable pop music. Another notable song is 'White Noise', which draws inspiration from the nostalgically naff disco era, channeling the spirit of Kylie Minogue's imperial phase. These songs demonstrate Humberstone's talent for crafting catchy, memorable melodies that resonate with a wide audience.
Despite the occasional cringeworthy line, such as 'I'm gonna shake my nonexistent ass to this shitty song' on 'Drunk Dialling', the overall production is polished and cool. The happy hardcore breakdown in 'Make It All Better' adds an unexpected twist, showcasing Humberstone's versatility and willingness to experiment. Her industrious approach to crowd-pleasing melodies is a testament to her dedication to creating music that not only entertains but also resonates with listeners.
Humberstone's success in the pop sphere without a hit single is a testament to her unique artistic vision and her ability to connect with audiences. Her music transcends the typical pop formula, offering a blend of catchy hooks, introspective lyrics, and a touch of nostalgia. This album is a strong statement of her artistic growth and a promising sign for her future in the music industry. As a pop star, Humberstone is poised to have a long and successful career, not just in the new sense but in the traditional sense as well.
